Organic, Sustainable, and Compliant Growth for Healthcare Success

Jonathan Banta is the Chief Executive Officer of The 44 Group, a comprehensive healthcare consulting organization based in Dallas, TX. In a fractional CEO/COO capacity, he works with several organizations nationwide to implement strategic initiatives that create operational efficiencies, increasing and diversifying revenue streams and mitigating risk through compliance.

Previously, Mr. Banta was the Chief Executive Officer and Co-Founding Partner of Bare Dermatology in Dallas, Texas. Bare Dermatology is based on uncompromised employee culture, clinical care, and patient experience principles.

His role was to implement a vision of scalable growth while continuing improvements in clinical care and providing patients with the best treatment options available. He was heavily focused on developing and building an incredible culture with an outstanding roster of employees.

Before Bare Dermatology, Mr. Banta served as the Chief Executive Officer of two other dermatology groups in Dallas, Texas, and Myrtle Beach, South Carolina. There, he implemented an organic growth model incorporating standardized processes that dramatically improved medical efficiencies. Both organizations were recognized as market share leaders in their respective markets, offering patients various treatment options and clinic locations.

In 2019, he accepted the Momentum Innovation Award from Modernizing Medicine based on analytical performance metrics for efficiency and effectiveness in utilizing their practice management software across all specialties. He currently serves on the Executive Advisory Board for Dermatology at Modernizing Medicine.

Before his ventures in dermatology, Mr. Banta spent fifteen years as an executive in ERP software integration and change management consulting services. His focus was on SAP and Microsoft, and he spent the last ten years as the President and Founding Partner at Concero Partners. This extensive experience showcases his technical knowledge and expertise.

A native of Cleveland, Ohio, Mr. Banta earned a Bachelor of Business Administration degree from Kent State University and a Master of Business Administration degree from Cleveland State University. He also earned a Master of Jurisprudence degree from the Texas A&M School of Law, specializing in Health Law, Policy, and Management, graduating with a perfect 4.0 GPA. The Texas A&M School of Law Graduate Program, sponsored by the Texas Health Law Council, selected him as the 2023 Texas Health Law Conference Scholarship Recipient.

Mr. Banta is a member of or affiliated with several professional organizations and community outreach programs, including:

• Modernizing Medicine – Dermatology Advisory Board Member 2019 – present
• PatientPoint – Dermatology Advisory Board Member 2022 – present
• Association of Dermatology Administrators & Managers (ADAM) – Board Member 2020 – 2022
• American College of Healthcare Executives CEO Circle (ACHE)
• Medical Group Management Association (MGMA)
• Play By Faith – Board Member 2022 – 2024
• The Reliever’s Group – Board Member 2022 – present
• Temple Shalom Softball League Vice Commissioner 2021 – present
• Temple Shalom Softball League Hall of Fame Inductee 2018
• Ambassador and Sponsor of The Sandlot Children’s Charity
• Texas Healthcare Reform Act Committee Member
• Gainesville Chamber of Commerce Depot Day
• Boys and Girls Club of Cooke County
• Meals-on-Wheels of Collin and Grayson County
• United Way of Cooke County
• Foundation for Allen ISD
• Whitewright ISD Thanksgiving Canned Food Drive
• Grayson County Food Bank
• Junior League of Collin County
• Smiles Charity
• Lil’ Warriors Foundation
• Kids Prosper Kids
• Hope Fellowship Church

Visionary Healthcare IT Executive | Strategic Advisor | Business Transformation Leader
Nelson Gomes is a trusted visionary in Healthcare IT, bringing over 25 years of strategic leadership, advisory expertise, and transformative business growth. Throughout his career, Nelson has consistently driven innovation and operational excellence, positioning organizations to navigate the evolving healthcare landscape. Most recently, serving as vice president of the healthcare division at Netgain Technology, Nelson led the development of go-to-market strategies and advised on aligning technology solutions with healthcare industry demands. His role involves steering both internal and external partnerships to maximize growth and market positioning.

Nelson’s career has been defined by his forward-thinking approach and trusted advisory role. As the former Executive Vice President of Business Development at Medicus IT, he crafted expansion strategies that grew the company’s presence in healthcare IT, contributing to 44% net new revenue and sustained EBITDA growth. He has advised executive teams on market opportunities, established key partnerships, and led initiatives that positioned Medicus IT as a leader in healthcare-focused managed services.

As the founder and CEO of Priority One Consulting Group, Nelson’s visionary leadership was pivotal in growing the company to $5.8M in annual revenue and securing its recognition as one of Inc. 5000’s Fastest Growing Companies for four consecutive years. His guidance during the strategic merger with Medicus IT solidified his reputation as a key advisor in healthcare technology mergers and acquisitions.

Nelson remains a sought-after advisor and thought leader, frequently speaking at industry events and publishing on critical topics like artificial intelligence in healthcare and cybersecurity. His continued involvement in executive forums and advisory boards reflects his commitment to shaping the future of healthcare IT.

Education: Executive Leadership Forum, Harvard Business School; Associate Degree in Information Technology, DeVry University
Professional Affiliations: HIMSS, St. Joseph’s Health Foundation Trustee
Community Leadership: Founding Member, New York Metro ASC Healthcare Symposium

My focus is on cultivating a culture that resonates with excellence and empathy. Leveraging my expertise in patient care and professional skills from a 20 year healthcare career, I ensure services exceed expectations while maintaining a supportive and inclusive atmosphere for the staff. My legal knowledge, grounded in a Master of Jurisprudence, is instrumental in navigating regulations, safeguarding the organization’s interests, and upholding high ethical standards.

With over a decade in healthcare leadership and a short period of time focused on private practice and De Novo business growth, my journey has been driven by a commitment to patient care and organizational success. Collaborating with a dedicated team, we strive to enhance and elevate clinical outcomes. My experience has connected me with incredibly talented vendors, community leaders, like-minded professionals and government officials allowing me to offer support as a conference speaker, consultant, and resource. Being a servant leader is my highest priority.

Terry is an accomplished leader and expert communicator with over 25 years of experience in clinical medicine as a health care provider and expert in the utilization of innovative treatments and devices within the dermatology specialty.

Since 2020, he has served as the Vice President of Medical Affairs for DermTech, a leader in non-invasive genomic testing for malignant melanoma. In this role he set the strategic vision and built out a high impact Medical Affairs division, to include headquarters and field-based medical teams. Beyond this primary responsibility, he served as the primary liaison between Medical Affairs and Sales/Marketing, Payer Access, and Strategic Channels teams.

Expertise

Terry is one of the most widely known and respected clinicians in the U.S. within the specialty of dermatology. His clinical dermatology experience began in 2001 after spending four years in internal medicine and infectious disease. Over the following 20+ years he earned a reputation for being a thoughtful and compassionate provider who took on the greatest challenges and adopted the newest research, treatments, and devices to deliver exceptional care.

He is an outstanding communicator and educator, delivering countless medical education lectures and teaching medical students and residents. He has created innovative and effective medical education conferences, and has been a consultant to multiple Medical Education organizations. These conferences include the Society of Dermatology Physician Assistants annual meeting, Dermatology University, the SCOPE program, and most recently the HONE meeting to educate HCPs on dermatopathology and genomics.

Throughout his career he has worked closely with the biopharmaceutical, laboratory, and device industries. He has served as a consultant to many major biopharma groups, to include AbbVie, Amgen, Celgene, Lilly, Johnson and Johnson, Novartis, and Allergan. Prior to joining DermTech in 2020 he was a leader on the AbbVie Medical Affairs teams as a MSL and Scientific Director and was a key part of the highly successful launches of Skyrizi for psoriasis and Rinvoq for atopic dermatitis.

Terry was born and raised in small town Oklahoma and earned a Bachelors’ in Science Degree from the U.S. Air Force Academy. He served five years on Active Duty with the U.S. Air Force, earning two Air Force Commendation Medals and the Meritorious Service Medal. He is a veteran of Operation Desert Storm, and later joined the Army Reserve to continue his service in Operation Iraqi Freedom and Enduring Freedom. He earned a MBA from Webster University in St Louis, MO, and completed Physician Assistant training with a Bachelor of Medical Science from Saint Louis University. He is a Private Pilot and enjoys snow skiing, cycling, and serving as the “sherpa” for his wife’s IronMan triathlons.

Jordan Johnson is a distinguished leader in the healthcare sector, renowned for his groundbreaking contributions to oncology care, data analysis, and operational strategies. As the founder of Bridge Oncology, he has spearheaded transformative initiatives to ensure the viability of oncology providers and practices while prioritizing patient access to essential care. His expertise in software development and oncology models has established him as a driving force in creating innovative solutions that address the challenges of modern healthcare. With extensive experience in Revenue Cycle Management (RCM) and financial operations for both hospital-based and freestanding provider settings, Jordan excels in aligning data analysis, cost management, outcomes, and value creation. He is a recognized authority on Value-Based Care, having developed alternative payment models that balance provider sustainability with patient affordability. His commitment to patient advocacy is evident through his involvement with initiatives like Dollar For and his founding of the Healthcare Advocate Summit, both of which aim to enhance patient well-being and access. Jordan’s expertise extends to his work as an expert witness in state and federal fraud, waste, and abuse cases. Representing entities such as the Department of Justice (DOJ) and the Office of the Inspector General (OIG), he has provided critical deposition and data analysis to support legal proceedings. His contributions to price transparency research have been instrumental in shaping patient access models and fostering financial accountability across the healthcare ecosystem. He collaborates closely with vendors, stakeholders, payers, and policymakers to drive legislation and strategies that ensure provider viability and equitable patient care. Currently completing his Master of Legal Studies at Texas A&M School of Law, Jordan integrates legal acumen with his clinical and administrative expertise to navigate complex healthcare challenges. He is also recognized for his efforts in fostering transparency and optimization, enabling stakeholders to adapt to the rapidly evolving healthcare landscape. In 2023, Jordan was honored as a recipient of the prestigious “40 Under 40 in Cancer Care” award, reflecting his profound impact on the industry. Residing on a farm in Pelahatchie, Mississippi, with his wife and four German Shorthaired Pointers, he balances professional excellence with a commitment to family and community. His unwavering dedication to advancing patient care and healthcare innovation continues to set new standards in the field.